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Powerful Women Interview Series: Lina Barker, Co-founder and Marketing Director at Aaron Wallace Shares Three Lessons She’s Learned in Business

An interview with Natalie Ruiz

Natalie Ruiz
8 min readFeb 7, 2023
Lina Barker Co-founder and Marketing Director at Aaron Wallace

As part of my Powerful Women series, I had the pleasure of interviewing Lina Barker, Co-founder and Marketing Director at Aaron Wallace. She’s passionate about providing haircare to Black men, who she says have been underserved by the self-care industry. She shared that she hopes to inspire the next generation of little Black girls and show them that anything is possible!

Thank you so much for connecting with me and sharing your story. I’m so excited to get started!

Likewise! Thank you so much for wanting to share my story.

Tell me about yourself and what you do professionally:

I am a marketing specialist and business owner who absolutely loves bringing ideas to life. I have always had a massive fascination with big brands and their ability to capture consumers’ hearts and minds, Nike is an excellent example of that, and since I was young, I have always wanted to replicate that.

In 2016 I started on a journey to create something that I felt would be a huge brand for Black men, who had been historically overlooked and underserved…

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Natalie Ruiz
Natalie Ruiz

Written by Natalie Ruiz

Tech CEO. Mom. Non-Profit Board Member. Working to normalize belonging at work. Living in gratitude. Trying to leave people and places better than I find them.

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