Interview with Natalie Ruiz, CEO at AnswerConnect — The Digital Enterprise

In this interview, Natalie Ruiz, previously Natalie Fung, CEO of AnswerConnect, talks about leveraging technology to empower people rather than displace them, the importance of connecting with people and customers and stresses on work being ‘Anywhere’ i.e. work should be about what you do not where you do it from. At AnswerConnect, TDE: Thank you so much for taking our questions! Tell us a little about your business and its history? Natalie began in 2006 as a temporary employee in Sales and was promoted to CEO in 2014. Natalie is passionate about learning, the environment and volunteering. She resides in Portland, Oregon with her daughter and two rescued dogs

Natalie Ruiz: We support businesses 24 hours a day by offering live receptionist services. As we grew we needed more staff and sourcing people within a 20 mile drive didn’t make sense when our customers were from many different places.

TDE: What are your thoughts on the current pace of digital transformation in your industry? Do you feel overwhelmed with the prospect of introducing technology solutions to manage & streamline parts of your business?

So we changed our thinking to look for the best talent, not the closest. We built an ‘Anywhere’ working model for ourselves and in the process we have found that our…