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Featuring: Xiaolin Li
Meet Xiaolin, an executive currently working for an innovative fem-care & fem-tech company. She is tenacious, thinks outside the box, and decompresses by making the perfect sunny-side-up egg.
What is your current job?
I currently work for Nannocare as Chief Development Officer. I handle product R&D, branding, and other related development duties.
What do you love about it?
I love working on projects in multiple fields, instead of specifically only working on one aspect (like marketing, or website design, etc.) I like being able to work on and follow my curiosities while improving the overall result. It is very helpful to keep everything aligned and coordinated as a brand when the team members work tightly together and everyone knows more or less about every aspect of the brand and products.
What makes it challenging?
When everyone has an opinion on a project, it is a challenge to include all the different points and reach an outcome that satisfies everybody. For example, if we have a new package design, we ask everyone’s thoughts, and there may be conflicting points of view amongst a sales rep, a logistics manager, and a brand director.
