Do you need an office to have a strong company culture?

In a remote company, where distance can make employees feel isolated, the need for company culture is magnified. Here are three ways in which you can build a strong culture without an office?

When talking about company culture, we should start by talking about what company culture isn’t. Company culture isn’t casual Fridays. It’s not the slogans and posters papering your office walls or the company buzzwords dotting your newsletters. It isn’t even your mission statement.

Your company culture is your North Star. It’s the heartbeat that pumps your values through every aspect of your business. More than just words on a page, your company culture defines who you want to be and the mark you wish to your company to leave on this world. It’s also one of the most important aspects of a successful business. Companies with a strong company culture have a 40 percent higher retention rate than those who don’t, and those employees are 72 percent more engaged.

In a remote company, where distance can make employees feel isolated, the need for company culture is magnified. And now that COVID-19 is forcing many employees to work from home, businesses that previously operated through…