Advice for Success: Robyn Abou Chedid on the Value of Unlearning and Rethinking

Natalie Ruiz
2 min readMar 7

An Interview by Natalie Ruiz

Robyn Abou Chedid. Image from

In order for leaders to thrive over time, they need to continue learning and be open to new ideas and perspectives. This can be incredibly challenging for leaders because it can be tough for them to receive the type of candid coaching and feedback that helps a person grow professionally.

As part of the series, Advice for Success, I had the pleasure of asking Robyn Abou Chedid how great leaders can stay open and ensure their continued success as the world and technology change.

Robyn Abou Chedid is an executive coach, consumer behaviour specialist, and a personal brand strategist to C-level executives, as well as the founder of GUIDED Agency, based in Dubai. Educated in Australia, and after a 16+ year award-winning career in marketing across APAC, Europe, GCC and the MENA region, Robyn now utilises her experience and specialism in consumer behavior to help professionals and corporate leaders achieve their personal ambitions by leveraging their aspirations into real life, career, and business opportunities.

What is one piece of advice you can share with leaders who need to navigate change and ensure that they’re staying open to new perspectives and ideas?

Learn to “unlearn” and rethink. Leaders don’t know it all, so they shouldn’t pretend to.

Rapid changes in culture and economic dynamics mean we have no choice but to unlearn what we thought we knew about our businesses and learn again.

Stubborn pursuit of previous ways and opinions have no place in a modern market. Instead of surrounding ourselves with “yes” people who agree with our conclusions, it’s time to gravitate toward those who challenge our thought process.

Trust those you expertly hired to drive your vision; after all, you can’t do it alone.

Thank you so much for sharing your insights with us!

🌸 About the Author:

Natalie Ruiz is the CEO of AnswerConnect and often says that her path to success has been unconventional, which fuels her to continue to challenge assumptions about what work, success, and the concept of balance in life look like.

Natalie is an award-winning executive who has been recognized as Female Executive of the Year and for Women Helping Women by the Stevie Award Association and a Woman of Influence by the Portland Business Journal.

Outside of her day job, she volunteers as an executive board member at PDXWIT, speaks on international stages, lends her voice and words to podcasts and publications, and seeks in all she does to leave people and places better than she finds them.

Connect with Natalie here: on Medium, on LinkedIn, and Instagram

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Natalie Ruiz

Tech CEO. Mom. Non-Profit Board Member. Working to normalize belonging at work. Living in gratitude. Trying to leave people and places better than I find them.